The product had been in existence for 20 years and lost it freshness in the rapidly changing market. Specifically, it was confronted with the following two problems.
1) Aging Customer Base
2) Decreasing Retail Presence
We transformed the product from an ordinary beverage onto a "Daily Beauty Drink for women in their 20s". With the new design, by motivating the internal audience and the trade partners, we successfully helped our client increase shelf space for Acerola Drink by 240% year-on-year.